Since last year, after rapper Badshah was questioned by Mumbai Police, stories of musicians ‘buying’ fake likes and views have become rampant. With the concept of albums and their sales figures becoming history, people have now started wondering what could be the legitimate way to determine a song’s success.
“This is a matter of concern. An artiste should be free from all these worries and constantly thrive for improvement. Views and numbers game have made artistes lethargic and less productive,” feels singer Rashmeet Kaur, who says that artistes today are more bothered about numbers than the music they create.
“It depends on how are you spending your time as an artiste, and I feel young, upcoming talents are losing that, since everyone goes with the views and numbers now. Learning and practicing (should) come first, and if you’re strong in that, the views and numbers will follow and you’ll be in for the long run,” she adds.